ClarixMIA — Value Calculator

Your competitors aren't Googling it.

Boutique agencies and solo practitioners win or lose on the quality of their intelligence. Enterprise tools cost $15,000/year. AI chatbots commoditise the output without solving the process. ClarixMIA is the structured workflow layer that closes the gap — at a price point you can expense without a procurement form.

$165–$225/hrAverage blended rate, boutique B2B agency
4–8 hrsTypical manual research time per pitch
From $59/moClarixMIA. All of it. The full pipeline.

Rate data: 4A's Billing Rate Benchmark Survey, SE Ranking 2025 Agency Survey, Digital Agency Network.

What the market charges. What you charge. What that means.

Market rate benchmarks across practitioner segments — so you know where you stand before you run the numbers.

Solo / Independent
  • Senior strategist: $175–$300/hr
  • Principal / founder rate: $300–$500/hr
  • Monthly retainer (advisory): $1,500–$8,000/mo
  • Strategy project (pitch + brief): $2,000–$8,000
Boutique Agency (2–15)
  • Blended hourly rate: $165–$225/hr
  • Client retainer: $3,000–$10,000/mo
  • PR retainer: $3,500–$15,000/mo
  • Product launch / pitch project: $15k–$75k
What research actually costs
  • Competitive research per pitch: 4–8 hrs × your rate
  • Market brief per engagement: 2–5 hrs × your rate
  • Full intelligence stack (Crayon/Klue): $20k–$50k/yr
  • DIY: Google + gut instinct + hope

“AI has lowered execution costs. But strategy rates have increased — because complexity has skyrocketed and everyone has the same AI tools. The differentiator is the person who knows what to produce, where to put it, and how to make it connect to client outcomes.”

— 2026 Marketing Consultant Rate Report

The question isn't whether ClarixMIA is affordable. At $59/month it's expensable without approval. The question is how much it's worth to you, at your rate, on your client load. Run the numbers.

Your ROI. Your numbers.

No email required. No sales call. Plug in your reality and see what the math says.

Step 1 — Who are you?

How many team members will use ClarixMIA? ($249/mo for up to 4, then $49/user)

At 4 users: $249/mo · $2,988/yr

What do you bill clients per hour? (or your effective blended rate)

$

Use your senior rate or blended agency rate. This is what your research time actually costs.

How many client pitches, briefs, or intelligence deliverables per month?

Count new pitches, onboarding briefs, competitive refreshes, and strategy updates.

How many hours do you spend on research and synthesis per brief?

Includes search, reading, synthesising, and formatting into something client-ready.

Step 5 — How much of that time do you bill?

What percentage of that research time do you actually bill to the client?

Be honest. Most practitioners absorb 40–60% of research time as overhead.

How many people on your team run client research? (1 = just you)

We'll scale the impact across your team.

Ready to run your first intelligence session?

Free during early access. No credit card required. Your first brief in under five minutes.

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